The Difference Between Big Data and a Lot of Data,
« The term “big data” has been around for a while now, but I still come across people who make the same basic mistake when someone asks them to explain what exactly it is. The problem, as I have pointed out in the past, is due to the name. Big data was never meant to be purely about the size of the data. Right from the start, when the first attempts were made to codify the “rules” of big data, this was the case. Gartner’s famous “3 V’s” of big data were, in fact, minted to make this very point. In addition to data volume, data velocity and variety were identified as essential to understanding how and why information could be captured, analyzed, and learned from. So, from the beginning, big data should have more accurately been labelled “big, fast and varied data” – although of course that doesn’t sound so catchy! »
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